Advertising on your premises is also a must for coffee shops.
All coffee shops should have a facade that clearly distinguishes the establishment for what it is.
This means large windows revealing the inside sitting area
, tables set up outside and coffee menus posted outside.
Set up clear and visible store signage,
choose a highly-visible location and place small,
movable signs by the road, by the sidewalk or in your outside sitting area. Selecting the right name can be useful for on-premises advertising, as well. Select a name for your store that immediately brings up images of a coffee shop.