Unfortunately, legal protections have not kept pace with technological change. Constitutional privacy protections
have yet to account for the fact that LBS are capable of generating detailed records that may reveal intimate and
personal facts about a person’s life, facts that are rightly considered private. Existing privacy statutes were written
decades ago, before LBS even existed. And many LBS privacy policies do more to protect company interests than to
safeguard consumer privacy. As a result, the privacy protection for information collected, held, and shared by LBS
providers is often inadequate or uncertain. As LBS become more popular and more central to the way Americans
interact with technology and with each other, ensuring that there are strong and clear protections for the information
they collect will be essential to building consumer trust, ensuring the long-term success of LBS, and protecting privacy.
Unfortunately, legal protections have not kept pace with technological change. Constitutional privacy protectionshave yet to account for the fact that LBS are capable of generating detailed records that may reveal intimate andpersonal facts about a person’s life, facts that are rightly considered private. Existing privacy statutes were writtendecades ago, before LBS even existed. And many LBS privacy policies do more to protect company interests than tosafeguard consumer privacy. As a result, the privacy protection for information collected, held, and shared by LBSproviders is often inadequate or uncertain. As LBS become more popular and more central to the way Americansinteract with technology and with each other, ensuring that there are strong and clear protections for the informationthey collect will be essential to building consumer trust, ensuring the long-term success of LBS, and protecting privacy.
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