PyeongChang is the birthplace of skiing in Korea, as well as a key winter sports area in Northeast Asia. The city attracts 150,000 tourists from around the world and 3.6 million Korean skiers every year. After its successful hosting of the 1999 Gangwon Asian Winter Games, PyeongChang set its sights on bringing the Olympic Winter Games to the region. PyeongChang has retained the support of all level of Governments and the Korean people from its two previous bids until now, with more than 90% of Koreans supporting the 2018 bid. PyeongChang’s bid for the 2018 Olympic and Paralympic Winter Games is motivated by the desire to: