LG Electronics performed reasonably well in 2009 despite the global economic problems. It had good increases in sales revenue in each of its five major divisions and was profitable. However , in the fourth quarter of 2010 and the first quarter of 2011 , LG electronics suffered losses and the CEO was replaced. This shows that the LG Company was strongly emphasizing financial criteria to evaluate the performance of its business portfolio. The problems , however , ran deeper than two unprofitable quarters. The mobile communications Division had projected and increase in sales for 2010 but it did not materialize. In fact , its third quarter share of the global mobile phone market declined from 10.3 percent in 2009 to 6.6 percent in 2010. Its 2010 sales ware almost 17 percent below what the firm projected. The firm also experienced declines in its revenues and profits even though some divisions performed well (e.g. LG's Home Appliance Division).