Makeup simply makes you look healthier. Beyond any attractiveness measures, cosmetics may help women create certain favorable social perceptions. Indeed, a recent experiment revealed that women pictured wearing cosmetics were evaluated as healthier, more confident, and even having greater earning potential than the same women wearing no makeup (Nash, Fieldman, Hussey, Leveque, & Pineau, 2003). This suggests that makeup has a potentially useful role in strategic self-presentation.