Saudi girls eat fast food primarily for enjoying the
delicious taste, followed by convenience. The same primary
reasons were reported among American college
students with reverse order, as they were choosing to eat
fast food for limited time, followed by enjoyment of the
taste (31). In a national representative sample of Americans,
a study revealed that taste is the most important
influence on food choices. Equally important, nutritional
concerns are of less relevance to most people’s food
choices than taste (43). Only 19.4% of participants
believed that fast food has low nutritional value. In the
same fashion, 35% of American college girls indicated
that nutrition information influenced the choices they
made regarding fast food (31). Current approaches suggest
that fast food restaurants should be required to
clarify nutrition information such as energy and fat
content on their menu boards and on product packaging.
This is important to help the consumer to make better
food choices before purchasing