there are several traditional approaches to promotion. perhaps the best know is advertising. this is key element of what is know as above-the-line promotion. this type of promotion usually delivers messages to a wide audience using the press, television,radio and the internet. Although this makes it easy to reach a large audience, it is more difficult to deliver a memorable message that is tailored to a specific target market. it can be costly: for example, television adverts at prime time are very expensive. in addition,businesses cannot completely control who sees or hears their adverts or how they respond. Red Bull above-the-line promotion primarily helps to increase top of mind brand awareness amongst consumers.