In the 1980s, the group realized that major structural changes were necessary. It closed many of its rural outlets and its industries and instead returned to a focus on its customer-members. The current network of regional cooperatives was established, and in just a few years the Group had moved from being on the verge of financial collapse to profitability. Around the end of the 1990s, the first cooperatives launched the “Bonus” system, which became nationwide in 1994.
Under the Bonus system, when cooperative members use their “S-Etukortti” membership card when making purchases in S Group outlets, they receive back a Bonus of between 1% and 5% of the money spent, which is paid into an account held with the S-Pankki, the group’s bank. Last year, 420 million euros were returned to cooperative members.
In the 1980s, the group realized that major structural changes were necessary. It closed many of its rural outlets and its industries and instead returned to a focus on its customer-members. The current network of regional cooperatives was established, and in just a few years the Group had moved from being on the verge of financial collapse to profitability. Around the end of the 1990s, the first cooperatives launched the “Bonus” system, which became nationwide in 1994.Under the Bonus system, when cooperative members use their “S-Etukortti” membership card when making purchases in S Group outlets, they receive back a Bonus of between 1% and 5% of the money spent, which is paid into an account held with the S-Pankki, the group’s bank. Last year, 420 million euros were returned to cooperative members.
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