New Age witchcraft and the re-enchantment of everyday life The renaissance of witchcraft as a form of religious evolutionary development and ephemeral particip expression has seen its entrance into mainstream tion, spellbooks have become a commodified 'cultural culture through movies, magazines, websites and and practical resource (Heelas 1993, 20) novels. Spellbooks, with titles such as How to Turn your typical in Ezzy Ex-Boyfriend into of the spiritual technologies of the Nev Age a Toad and other spells for Love, whilst the focus on the self leads away the expiri from Wealth, Beauty and Revenge (Starwoman & Gray 1996) ence of the sacred as mysterious, other aspects have become a popular form of consumption for the magical and mystical, The use of spellbooks na teenagers, especially young women and girls, Although also lead towards the re-enchantment of everyday i witchcraft practitioners and some academic studies and the sacralisation of the senwuous through sur have rejected the argument that witchcraft is part of things as body confidence spells, teenage witchcroft the New Age. Ezzy's study of a sample of spellbooks therefore a site in which central contemporary idem found they had many of its characteristics These issues are contested include a self ethic a this worldly orientation, holism,