Finally! With the exception of a few high-end department
stores and designer labels, the world of visual merchandising has become a bit dull,
so it is great to see Adidas pushing boundaries with digital innovation like
this. Adidas are really great at engaging with the customer through Apps and
experiential marketing and are leading the way in interactive promotion. It
seems in an age where digital, 3D and HD is the norm, that these windows should
be more frequently utilized. They offer infinite creative possibilities, the
chance of a new relationship with customers and a contemporary outlook on
visual merchandising that will wake consumers up to the reality of the digital
world.