Lucion Media’s penchant for interactive technology continues with their popular Wish Tree installation (Arbres à souhaites). Participants text or tweet their wishes to a “Wish Curator” who arranges a real-time visual mash-up of the event content, and projects words or images across various venue surfaces. Wish Tree is a perfect example of how to take a run-of-the-mill passive event and transform it into a memorable experience that encourages participation.