Analytics and Metrics are important for 2 reasons:
1. Knowing what is working well could mean that you shift more focus on what is working to reap higher rewards.
For example, by tracking your lead conversion, you might discover that social media generates more hot sales leads than adwords which are costing you hundreds or thousands a month. It would make sense to shift your dollars and focus your time on social media instead.
2. Knowing what is NOT working means you can look for and fix any issues or change your strategy to something that will work better.
For example, if you track the behaviour on your website, you might see that traffic seems to always exit on a specific page that has a call to action. Without analysing your metrics you would never know that there was an error. In most cases, it will be an easy, quick fix of a broken link. In the worst case scenario, you may discover that you need to re-evaluate your call to action.
Taking the extra time to analyse your metrics can only help your business succeed in the future.
Analytics and Metrics are important for 2 reasons:1. Knowing what is working well could mean that you shift more focus on what is working to reap higher rewards.For example, by tracking your lead conversion, you might discover that social media generates more hot sales leads than adwords which are costing you hundreds or thousands a month. It would make sense to shift your dollars and focus your time on social media instead.2. Knowing what is NOT working means you can look for and fix any issues or change your strategy to something that will work better.For example, if you track the behaviour on your website, you might see that traffic seems to always exit on a specific page that has a call to action. Without analysing your metrics you would never know that there was an error. In most cases, it will be an easy, quick fix of a broken link. In the worst case scenario, you may discover that you need to re-evaluate your call to action.Taking the extra time to analyse your metrics can only help your business succeed in the future.
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