Holden (2003) suggests that it represents the moral reasoning of most tourism stakeholders, Emphasis is often placed on conservation for human benefit as demonstrated in the United Nations (UNWTO 2013) "Global Code of Ethics for Tourism' (GCE), Article 3, which states: 'All the stakeholders in tourism development should safeguard the natural environment with a view to achieving sound, continuous and sustainable economic growth satisfying equitably the needs and aspiration of future generations.’