Knowledge and management of knowledge appear to be regarded as increasingly
important features for organisational survival (Martensson, 2000). In addition,
knowledge is a fundamental factor, whose successful application helps organisations
deliver creative products and services. Today organisations are fundamentally
different as compared to organisations existed in one or two decades ago in terms of
their functions, structures and style of management. Yu (2002) pointed out that
organisations put more emphasis on understanding, adapting and managing changes
and competing on the basis of capturing and utilising knowledge to better serve their
markets. The central argument around which knowledge management revolves is that
people hold a wealth of knowledge and experience that represents a significant
resource for an organisation. Most of this knowledge is represented in a wide variety
of organisational processes, best practices and know-how (Gupta, Iyer & Aronson
2000). However, knowledge is diffused, and mostly unrecognised.