2. Methodology
The selection and application of the appropriate methods
for this study followed closely the guidelines for research
applications of the MEC theory (Grunert &
Grunert, 1995; Reynolds & Gutman, 2001). For a detailed
description of these methods, as well as their current application
within food-related research, the reader is referred
to a recent review on the matter (Costa et al., 2004).