Building consumer awareness
The issue of building awareness of consumer’s rights and obligations when engaging in online transactions was mentioned numerous times by the interviewees. Building consumer awareness will become an increasingly significant issue as a greater proportion of the ASEAN population engage with online commerce. This will expose many users to online scams and other misleading and deceptive practices.
It is therefore important that consumer awareness programmes be developed. Other measures for building consumer trust and confidence include the use of trust marks.