This study identifies segments of individual investors based on their money attitudes
(attitude toward financial security, attitude toward stock investing, obsession with
money, perceived immorality of the stock market, attitude toward gambling, interest in
financial matters, attitude toward saving, frankness about finances). A cluster analysis
of data from a representative mail survey conducted in Switzerland (N = 1,569)
yielded four main segments of individual investors we term safe players, open books,
money dummies, and risk-seekers. This typology has forecast value for behavior:
Each type differed with regard to having investment portfolios, buying and selling securities,
risk tolerance for maximization of capital, response to price fluctuations,
and willingness to make environmentally and socially responsible investments.
This study identifies segments of individual investors based on their money attitudes(attitude toward financial security, attitude toward stock investing, obsession withmoney, perceived immorality of the stock market, attitude toward gambling, interest infinancial matters, attitude toward saving, frankness about finances). A cluster analysisof data from a representative mail survey conducted in Switzerland (N = 1,569)yielded four main segments of individual investors we term safe players, open books,money dummies, and risk-seekers. This typology has forecast value for behavior:Each type differed with regard to having investment portfolios, buying and selling securities,risk tolerance for maximization of capital, response to price fluctuations,and willingness to make environmentally and socially responsible investments.
การแปล กรุณารอสักครู่..
