After every video, participants rated the player on several computer-generated
11-point digital semantic differential scales .
To give their ratings, participants had to move a mouse cursor from the middle of the scale toward either end of the scale and provide their rating by clicking the left
mouse button. The E-prime software transformed the ratings into a value (with 3
decimals) between 0 reflecting the left end of the scale and 1 reflecting the right
end of the scale. The used scales were continuous, ranging from 0.000 to 1.000
and were visually presented as 11 points to assist participants in providing a clear
indication of their ratings. All of the following measures were computerized versions
of the measures used by Greenlees et al. (2008) and were distributed in the
order outlined below.