does not alter the behavior of the people in the setting. This is known as the
Hawthorne Effect, and every effort must be made to avoid this from occurring.
When collecting observational data it is also important that you remember that
some participants within the research setting may forget why you are there and
share personal details of their private or professional lives without particular regard
to the consequences. Receiving this type of unexpected information can pose
ethical, moral and political issues, so be forewarned.