The number of rival is low because this is new technology that have costs higher than paper. Some entrepreneurs may not have enough cost to buy an application or device.
Although the cost of application will be high but the quality and comfort of using greater than print out loyalty paper cards and reduce the use of natural resources.
There are differences in modern technology. Imported to use the customer is interested in using the service and not difficult to accumulate points. Be alert to the benefits of customer service in the shop.
Because the technology is relatively high cost of paper and ink pumps.
Often clients are entrepreneurs with funding and store favorite new technology. There are after-sales service and are updated regularly with new customers.