12. Instructions on What to Do if They Have Questions or Need More Information. Add an FAQ page and tell them where to call, e-mail or text if they have a question. And Make sure it’s answered quickly by someone who is knowledgeable.
13. Program Highlights. People love community spirit, food, recognition and fun! In this part of your marketing piece, include guest speaker bios, session descriptions, raffles, silent auctions, celebrity appearances, special food functions, etc.
14. Previous Attendee Reviews. Consumers love to hear from someone just like them. Video testimonials are best, audio with a photo is second and text is a last resort. If you don’t have evaluations from your last event, be sure to add them after this event so you are armed with great testimonials from this point forward.