One notable aspect of the 2013 results for tourism in Germany.was the growing number of younger visitors from Europe.The age group of 15 to 34-year-olds was a major factor in this rise,showing an increase of more than 8 per cent. We put this down to the success of our ‘Germany for young people’ campaign, and of our strategy of communicating a variety of themes to this target group through appropriate channels, such as social media.