At the outset, we wish to make it clear that being “interesting” is not all that matters to good re- search. The importance of the research question and the validity of a study’s conclusions are, in our opinion, more central elements of high quality research than is being regarded as interesting. When it comes to empirical research, being interesting cannot substitute for a lack of validity or importance—although readers are unlikely to see work they regard as unimportant as interesting. In this, we agree with Vermeulen, who wrote: “Just be- cause something sounds intriguing and makes an interesting claim does not mean it should be said and published. Claims unsupported by thorough academic research, no matter how intriguing they may sound, to me are not relevant. Actually, I fear they could be dangerous” (2005: 979).