On its 100th anniversary in 1999, Kagome set forth a new corporate philosophy that reexamined the spirit and company creed that Kagome's management has historically held. Appreciation is what the Company's founder, Ichitaro Kanie, ultimately attained as a manager. Nature is the source of Kagome's products and the value it provides. Corporate Openness expresses Kagome's commitment to being a company that is fair and open toward people and society. These three words embody Kagome's corporate philosophy; regardless of how the times may change, they will remain at the heart of everything Kagome does.