The resulting size and scope was one of the main sources of attractiveness in the deal, said Marriott President and CEO Arne Sorenson during a conference call to announce the merger.
“They are both extraordinarily powerful programs, and we will make them more powerful and relevant,” he later told Forbes.
- See more at: http://www.hotelnewsnow.com/Article/17120/Marriott-Starwood-must-clear-loyalty-hurdle#sthash.QgoGzLvP.dpuf