For example, a rating scale or closed questions on a questionnaire would generate quantitative data as these produce either numerical data or data that can be put into categories (e.g. “yes”, “no” answers). Whereas open-ended questions would generate qualitative information as they are a descriptive response.
35% of customers rate the new product as "attractive"
70% of potential customers use the Internet to buy their hotel accommodation in Dorset
3 out of 5 customers will buy a new food product after being offered a free in-store sample
The main methods of obtaining quantitative data are the various forms of surveys – i.e. telephone, postal, face-to-face and online.