became part of Wolverine World Wide in 2012 after a joint agreement with Blum Capital Partners and Golden Gate Capitalacquired the Performance Lifestyle Group of Collective Brands for US$1.23 billion.
In 2012, Keds collaborated with singer Taylor Swift, who released her own line of the shoes on October 22, 2012.
In 2015 Keds became popular with tweens, teens and college girls again and can now be found in most stores.