Branding and Brand Equity
Brand; Factors to increase the strength of a brand.
- Product quality.
- Consistent advertising and other marketing communications.
- Distribution intensity.
- Brand personality.
The brand name is the single most important element on the package, serving as a unique identifier.
The legal term for brand is trademark.
Manufacturer branding strategies
Line extension, Brand extension, Franchise extension or Family branding, Dual branding, multibranding