the eye is made to progress too quickly from line to line and may skip lines, interrupting the flow of comprehension. Although these disturbances will have little effect over a few lines, t11ey will tire the eye over large amounts of text. As a rough guide to line length, an average line of text in the English language reads comfortably with approximately sixty-three to sixty-five characters (counting word spaces as characters).
Digital technology enables both display and text type to be very flexibly set into shapes. Running text round images is also easily done. However, in working with either, care has to be taken to maintain coherent, readable text by controlling each individual line-break.
Display type is normally restricted to a few words and presents fewer problems due to its size, weight, and dominant position in the design area. The designer should, however, look carefully at title spaces between characters and words in larger type sizes. Pairs of letters may need kerning to aid readability. Where several words are involved, one or more word spaces may need to be optically balanced to counteract the effects produced by the shapes of tl1c last and first letters of the words at either side, which may be exaggerated at display sizes.
Below: lowercase letters have individual key characteristics which tend to be in the top hall of the letterform. These characteristics are more important to letter and word recognition than those the bottom half. This is particularly noticeable in serif typefaces where the tops of letters am morosely identifiable. In sans serif designs, there can be greater similarity between the top hall of letters
Design by Brian Coe.UK
the eye is made to progress too quickly from line to line and may skip lines, interrupting the flow of comprehension. Although these disturbances will have little effect over a few lines, t11ey will tire the eye over large amounts of text. As a rough guide to line length, an average line of text in the English language reads comfortably with approximately sixty-three to sixty-five characters (counting word spaces as characters).
Digital technology enables both display and text type to be very flexibly set into shapes. Running text round images is also easily done. However, in working with either, care has to be taken to maintain coherent, readable text by controlling each individual line-break.
Display type is normally restricted to a few words and presents fewer problems due to its size, weight, and dominant position in the design area. The designer should, however, look carefully at title spaces between characters and words in larger type sizes. Pairs of letters may need kerning to aid readability. Where several words are involved, one or more word spaces may need to be optically balanced to counteract the effects produced by the shapes of tl1c last and first letters of the words at either side, which may be exaggerated at display sizes.
Below: lowercase letters have individual key characteristics which tend to be in the top hall of the letterform. These characteristics are more important to letter and word recognition than those the bottom half. This is particularly noticeable in serif typefaces where the tops of letters am morosely identifiable. In sans serif designs, there can be greater similarity between the top hall of letters
Design by Brian Coe.UK
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