1. Easy to carry and use.
2. Easy to generate, produce, modify and update.
3. Use a medium for disseminating advertising. The publication for everything.
4. Print media is an easy medium to spread awareness or advertise to any particular geographical area. Like, a local newspaper is the best way to spread news about any local event of the place.
5. Cheap, especially if the media are black and white. Color, as a rule, is more expensive;