With the Mongolian cashmere industry recovering and demand for pure cashmere increasing, the protection of the definition of pure Mongolian cashmere became essential. In order to ensure that customers are aware of what they are purchasing, in 2002, and with the assistance of the United States Agency for International Development, Gobi worked with three other Mongolian cashmere companies (Goyo, Altai Cashmere, and Mongol Nekhmel) to establish the Mongolian Fiber Mark Society (the Society). A non-profit organization (NPO), the Society is dedicated to developing the Mongolian cashmere industry’s competitiveness, promoting Mongolian cashmere in international markets, and implementing associated marketing activities.