Tom First is not new to being creative, as he learned as one of the founders of Nantucke Nectars Tom recently launched a new venture Owater, a nutrient-enhanced water Not to compete with larger companies in this market, Tom has chosen to promote his prod through an intensive sampling campaign. Owater may do as many as six or seven sampling events a day in key markets such as Boston, Chicago, Denver, Los Angeles, New York Philadelphia. The ability to focus on specific markets has enhanced sales at a rate large would have been much more costly using more traditional mass media.