Formulate strategic objectives for the organisation
(based on the Board minutes).
• To sell and service espresso machines in all state of Australia by accepting Java estate tender and to look for warehouse opportunity in other high volume estates in next 5 years.
• To increase profit margins by 5% from benchmark 2010 in next 5 years.
• To establish the Macville brand recognition in key market in the next 5 years.
• To reduce our waste and energy use by 10% from benchmark 2010 within the next 5 years.