• Key Successful Factors
The key successful factor of Swensen's that I have devided up into 6 parts:
1. Swensen's was the first national a premium ice cream parlor of variery flavors and, all presented creatively is sundaes ice cream that is all natural. When you become at Swensen's franchise ice cream and you will become a member of family.
2. Swesen is an American casual dining restaurant concept elements of the classic American soda fountain parlor, trendy, modern, contemporary and casual ambience.
3. The business was built and continues to give the customers on three things that have never changes: Quality, Quantity and Value for their money.
4. The standards of service and food operations, superior trainning and management.
5. They commitment starts at the top from corporate the officer to master franchise and to store staff. International Franchise Corp acts as the franchise is hand on partner and provides the ingredients for success, the taste, the product, innovation and tranning.
6. The company positioning itself as a significant global player in the frozen dessert category ensure that it stays at the cutting edge of new product development that allows is to quickly take advantage of new trends and patterns.