Finding success with holiday-themed videos and trending topics In 2009, Michelle saw her meteoric rise begin with a Valentine’s Day-themed video titled “Romantic Valentine Look.” After she uploaded the video, she shared it on several social media sites where she was building a community of fans for her tutorials. That month, her channel on YouTube reached 4.5 million views. In addition to programming her videos for the holidays, Michelle began producing makeup tutorials that related to trending topics such as new music videos or other search trends. In May 2009, Michelle released “Lady Gaga Poker Face Tutorial." The video appeared on the YouTube homepage, gaining 1.6 million views in its first two weeks. It still stands as the second-most-watched video of all time for the channel. One holiday in particular has helped Michelle’s success more than any other: Halloween. Michelle’s creative costume makeup tutorials have led to some of her most popular videos. In October 2009, Michelle released six different Halloween tutorials, including her most-watched video of all time, “Barbie Transformation Tutorial.” The video gained 1 million views in just four days. When “Seductive Vampire” was released a week later, the channel spiked to an all-time high in October 2009 with 1.3 million views in 24 hours.