Functions of Headlines
Capture the attention of your target audience. Imagine that you're reading a food magazine filled with delicious recipes. You have ous appetite when suddenly you read. "Start your next meal with Clorox bleach." The advertisement shows a fish with an eerie stare. disgusting You don't want to look, but you can't help yourself. You read on an learn that Clorox bleach can sanitize your kitchen and prevent salmand You've lost your appetite, and you want to start cleaning. The ad has done its job.
Select your audience. You need to make certain the right people ar of one of famous ad reading your ads. Leo Burnett, founder the most agencies in the world, had this to say: