-Securing additional distribution of Under Armour products in the retail marketplace in North America via not only store retailers and catalog retailers but also through Under Armour factory outlet and specialty stores and sale at the company's website.
- Expending the sale of Under Armour products in foreign countries and becoming a global competitor in world market for sports apparel and performance product.
-Growing global awareness of the Under Armour brand name and strengthening the appeal of Under Armour products worldwide.