Introduction
The main reasons of many problems in the enterprise,as the customer dissatisfaction, high workforce fluctuation,
failure to assure and improve quality, failure in employee training, poor innovation, are all related to application of
ethics, both individually and in combination. The strategic importance of business ethics has been increased since it
creates a company management system which is based on ethical principles enabling the company qualitatively to
respond to the requirements of all stakeholders (consumers,employees, shareholders, competitors), as well as of interest groups being connected to the organization indirectly (community and environment, i.e. the entire
society).