As recent books, and newspaper and magazine articles have pointed out, elements of Asian culture seem to be becoming more and more mainstream every day. McDonalds' Happy Meals now come with Hello Kitty toys, Levi's uses karaoke to sell jeans, a Mountain Dew commercial does a parody of Crouching Tiger, Hidden Dragon, and of course, the Hong Kong movie Crouching Tiger, Hidden Dragon itself win four Oscars and becomes the highest-grossing foreign film ever in the United States.