I think that at some point, Red Bull have to branch out beyond that target to change strategy for the promotion, unless the company is developing new products to attract customers to a new target group increased by develop drinks with ingredients fit for the target audience of potential customers. However, we should have to create a completely different promotional mix that would appeal to a more health conscious individual. The promotional mix would be so different from the company’s current mix that I think it would hurt the brand’s perceived image.