Eco-Label is a type of label displaying information regarding the environmental performance of product or service, in order to provide information to consumers, procurement officials and other stakeholders, e.g. retailers.
Labels can be positive in nature, identifying superior environmental performance throughout entire life cycle of product or only stages of it or negative, such as hazard warning labels.
With respect to supply, a positive eco-label has the objective of encouraging businesses to produce and sell greener, eco-labelled products.
Positive eco-label provide businesses with a reliable and often widely known and trusted “brand”, which can be a very valuable marketing tool.