Reference Important factors
[2] Field of study
Career goals
Campus environment
Campus location
Institution’s reputation
[3] Self interest to the field
Salary prospect
Job prospect
Starting salary
Prestige of the profession.
[4] Quality of teaching
Institution’s reputation
Marketability of degree
Job opportunities
Tuition fees
Program structure
Time required for completion
Facilities
Availability of courses
Entry requirements.
[7] Quality of learning environment
Influencers
Customer focus
Cost
Facilities
Socialization
[13] Cost of education
Degree (content and structure)
physical aspects of institution
Facilities and resources
Value of education
Institutional information
Influence from family, friends and
peers.
It can be seen that cost