Over the past several days we have been experimenting with a free shipping model. To do this we had to adjust product pricing to absorb the shipping costs. However, as many of you now know, “Free Shipping” is a misnomer.
We have listened to your comments, and carefully considered your requirements; and despite a positive impact to our revenue, we have rolled back the “Free Shipping” model and lowered prices back to their original low-margin positions.
Why would we do this when we’re making more money? Because “Free Shipping” runs contrary to one of our core values: “Put the customer first and be honest”.
I thank you, my astute customer, for sticking with us during this period. Myself and the whole team at HobbyKing look forward to continuing to drive your hobby dollar further.