Chairman Lee declared the launch of “New Management” in Frankfurt in 1993. Since
then Samsung has transformed itself from a mediocre manufacturer based on low cost
advantages to a world class performer with a strong brand value and premium products.
As Figure I-1 shows, chairman Lee directed to transform Samsung group into leading
global company in the twenty first century. The Samsung story is one of the great business
achievements of the last 20 years and in the 21st century. A number of mandates of
Samsung’s New Management Program were made that had significant impacted
Samsung’s personnel management system, namely new management demands, new
awareness, and net human resources(HR) paradigms.