First, five types of pleasurable form and 14 associated
characteristics were identified and discussed. By understanding
each type of pleasurable form and its characteristics, designers
can apply this knowledge to designing pleasurable consumer
products aimed particularly towards the young, college-age
market.
Second, Aesthetic and Bios forms in the design of a
consumer product have more potential than the other three to
attract a consumer’s attention and elicit pleasure. Therefore, it
is suggested that enhancing a product’s Aesthetic or Bios form
will produce an effective means for developing its pleasuregiving
potential in the young consumer market.
Third, different types of products rely on different
emphasis of product form to elicit consumer pleasure. This
paper shows that hi-tech products tend to rely on characteristics
related to Aesthetic Form, and kitchen products tend to rely on
Bios Form characteristics. Hence, it is suggested that designers
can emphasize color, material, and shape when designing a
hi-tech product, and that they utilize Bios forms and, further,
embed a story or literary meaning into a product’s shape when
designing kitchen products.