Looking at the mean score above, the majority of the respondents perceived homestay attributes offers
satisfactory services. However, majority of them were slightly unsatisfied with the lack of modern/appealing
facilities and inadequate facilities such as air-conditioning room. Further, majority of the visitors were not impressed
with the host’s responsiveness in attending their needs. Clearly, the perception on the host’s level of knowledge in
providing the homestay service was minimal and unsatisfactory. Nevertheless, the hosts are socially adept and able
to make visitor feel comfortable by the strong capacity for empathy and emotional atonement.
To support the foregoing findings, an analysis looking at the levels of intention to return among the visitors of
homestay was undertaken. In testing the hypotheses relating to the moderating effects, the procedure recommended
by Aiken and West (1991) and more recently in Irwin and McClellan (2001) was adopted. Hierarchical regression
analysis was undertaken to test for significant interaction effects between the variables.