Individualistic culture is a society which is characterized by individualism, not collectivism. The individualism-collectivism dimension is one of the most important of the value dimensions, which occur when "varying degrees of importance [are placed] on those deeply felt views of what is right, good, and worthwhile," that distinguish cultures from one another.[1] Individualistic cultures are oriented around the self, independent instead of identifying with a group mentality. They see each other as only loosely linked, and value personal goals above that of the group. Individualistic cultures tend to have a more diverse population, and are characterized with emphasis on personal achievements, and a rational assessment of both the beneficial and detrimental aspects of relationships with others.[1] Individualistic cultures have such unique aspects of communication as being a low power-distance culture, and having a low-context communication style. Highly individualistic cultures include the U.S., Australia, Great Britain, Canada, the Netherlands, and New Zealand