essay evaluates the cross-cultural impacts of globalisation by
firstly exploring fundamental factors which drive global dynamic
changes from a cultural perspective in Thailand. Then the focus
moves onto negativity and positivity of western cultural absorption
in the Siamese regime. Finally, it draws a conclusion on
globalisation in terms of both benefits and losses in Thai culture,
and makes a suggestion on how to cope with its influence in
cultural aspect in the future. It can be argued that the threat of
westernized dominant cultures can lead to the destruction of a
sense of identity in Thai society.
While advancing infrastructure and providing the citizen higher
living standards, Thailand has been dominated by western,
especially American culture (Inglis 2005, p.111) as a result of
globalisation which has arisen from two major factors. First,
technology introduces global innovation and shrinks the world
where people can connect with one another via the Internet and
telecommunication. The other factor is tourism which creates
a ‘transnational spread of ideas, cultures, and information’
(McGrew 2005, p.21), causing cultural absorption among the
community. In a sense, this vast change is an opportunity for Thais
to learn how to react to modernizing forces. (Featherstone 1993,
p.170) Nevertheless, considerable negative impacts from western
cultural imperialism run parallel in Thai society.
essay evaluates the cross-cultural impacts of globalisation by firstly exploring fundamental factors which drive global dynamic changes from a cultural perspective in Thailand. Then the focus moves onto negativity and positivity of western cultural absorption in the Siamese regime. Finally, it draws a conclusion on globalisation in terms of both benefits and losses in Thai culture, and makes a suggestion on how to cope with its influence in cultural aspect in the future. It can be argued that the threat of westernized dominant cultures can lead to the destruction of a sense of identity in Thai society.While advancing infrastructure and providing the citizen higher living standards, Thailand has been dominated by western, especially American culture (Inglis 2005, p.111) as a result of globalisation which has arisen from two major factors. First, technology introduces global innovation and shrinks the world where people can connect with one another via the Internet and telecommunication. The other factor is tourism which creates a ‘transnational spread of ideas, cultures, and information’ (McGrew 2005, p.21), causing cultural absorption among the community. In a sense, this vast change is an opportunity for Thais to learn how to react to modernizing forces. (Featherstone 1993, p.170) Nevertheless, considerable negative impacts from western cultural imperialism run parallel in Thai society.
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