New technology provides the base - "info - structure" that assumes
transactions in tourism industry. The relationship between customers and
organizations becomes dynamic. The tourists determine the elements of their tourist
product and the process of selecting of products becomes more sophisticated and
more experienced. The development of more sophisticated ICT empowers both
providers and destination to increase the efficiency and to implement the strategy in
which dominates reengineering forms of communication.(Buhalis & Law, 2008).
Studies have shown that tourists that select the travel using Internet spend much
more money in the destination in relation to those that use some other way of of the
travel selecting (Bonn, Furr, & Susskind, 1998).