THE MARKET
Singha beer has been Quenching the thirst of beer drinkers for almost 80 years. The brand embodies the essence of Thailand's rich culture and heritage. Singha Beer and Singha Light Beer together earn a dominant market share of 90% in Thailand's standard beer market. Ans are also exported to nearly 50 countries around the world, delivering an iconic and authentic taste of Thailand to nations across the planet.
Boon Rawd Beerwery, the producer of "Singha Beer, the original Thai Beer," has been focused on brewing the finest beer with the best ingredients and state-of-the-art technology for decades. The company has developed standard and economy lines of alcoholic products including Singha Beer, Singha Light Beer, and LEO Beer, which is regarded as the most popular beer Thailand.
Its non-alcoholic products include Singha soda water, Singha drinking water and Purra mineral water, functional drinking under B-ing brand, premium rice under Pun Dee Brand. Sanvo electrolyze drinks, as well as Masita seaweed snack.
The company has also expanded to other business categories. The company has branched out to include Boonrawd Farm products, ready-to-eat packaged food under the Fine Food Capital brand, and traditional Japanese rice snacks from the Hesco Food Industry company.